élan \ a- län \ n. 
flair, style, panache, confidence, dash, éclat; energy, vigor, vitality, 
liveliness, brio, esprit, animation, vivacity, zest, fire, spirit 

strategic \ stre’ téjik \ adj.  
relating to the identification of long-term or overall aims 
and interests and the means of achieving them 

Helping businesses boldly act on strategies for profit and value.